
Academic Project | Smart Pet Care App Concept
Timeline: Jan 2022 – Mar 2022
Role: Product Designer & UX Researcher
Inspired by a personal passion project, Furry’s Friend is a conceptual mobile application designed to make pet care smarter and more connected. The idea stemmed from the need for better navigation tools for pets using e-collars and a more streamlined way to manage daily pet responsibilities. The app explores how technology can create peace of mind for pet owners and improve the quality of life for their furry companions.
Overview
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Conducted primary user research through interviews and surveys to identify pain points and real-world needs of pet owners.
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Defined business and user requirements based on findings and mapped out user flows and task prioritization.
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Created wireframes and high-fidelity prototypes showcasing key features like e-collar GPS navigation, vet reminders, feeding schedules, and activity tracking.
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Focused on intuitive UI design that’s empathetic, clean, and easy to use for pet parents across different age groups.
What I did
Product In Action
Brand Guide

Mobile prototype
From Classroom Project to Furry's Friend: A Journey in User-Centric Design
Taking inspiration from an academic project, I embarked on a personal adventure: Furry's Friend, a mobile app concept for pet owners. My journey started in a product management class where I was tasked with launching an e-collar. While managing the project schedule and risks, I became captivated by the potential to improve the overall user experience.
I envisioned a world where technology could not only ensure pet safety through e-collar navigation but also enhance their overall well-being. This sparked the idea of an app that would become Furry's Friend.
Fueled by curiosity, I delved into research, immersing myself in the world of pet care needs and user preferences. My findings revealed a clear desire amongst pet owners to track their furry companions' health and daily activity, mirroring the way they track their own. This insight became the cornerstone of Furry's Friend's functionality.
Beyond pet location tracking, the app would offer features like health monitoring and activity logs, empowering owners to become proactive partners in their pets' well-being. To bring this vision to life, I started crafting the app's visual identity, creating a brand guide that encompassed the logo, typography, and color scheme.
This project continues to be a work in progress, fueled by my passion for user-centric design and the desire to create a solution that fosters stronger bonds between pet owners and their furry friends. Stay tuned as Furry's Friend evolves, and feel free to share your thoughts and suggestions in the comments below!


