E-commerce Optimization | Cross-Functional Project Execution
Role: Digital Project Management Co-op
Timeline: Jul 2023 – Dec 2023
Aim was to redesign KS.com Checkout experience to a one-page simplified and streamiinea accordion.
The Checkout experience was designed and developed mobile-first with a focus on quick checkout options (PayPal, Apple Pay, logging into your account for faster checkout, etc.).
Overview
Problem
The e-commerce website was struggling with increasing abandonment rates and stagnant CVR rates
Led the team to complete the project within budget and on time
Achieved ~6% conversion rate in just a month of launching the redesign
Created multiple communication templates to increase team collaboration
Impact
What I did
In my dual role as project coordinator and scrum facilitator, I contributed across strategic planning, delivery execution, and Agile coaching:
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Sprint Management: Led sprint planning, retros, and prioritization meetings, boosting team task completion by 20%
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Stakeholder Coordination: Orchestrated execution across IT, E-commerce, Legal, and 7+ vendors
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Dashboard & Reporting: Built a centralized project dashboard, increasing team productivity by 15% and reducing reporting time by 20%
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Risk & Issue Management: Maintained active issue logs and coordinated mitigation strategies, reducing project disruptions by 25%
Product In Action
Before
Shipping Step
Redesigned Checkout Experience
Payment Step
Redesigned Checkout Experience
