Data Migration Tool
SaaS Platform | AI-Powered Enterprise Data Transformation
Role: Product Manager + Business Analyst
Timeline: 2024 – Present
This is a subscription-based SaaS product designed to automate and streamline data migration, transformation, and integration processes across ERP systems.
Overview
Problem
Enterprises implementing or managing ERP systems face major challenges:
-
Manual, error-prone data migration processes
-
Fragmented tools and high costs for data cleansing and transformation
-
Lack of transparency and real-time tracking across the data lifecycle
Onboarded 3 enterprise clients during our initial rollout
Helped reduce reliance on manual tools and streamline ERP data workflows
Led client demos and presentations, translating technical capabilities into business value
Contributed to improving data quality, visibility, and operational efficiency
Impact
What I did
As both BA and PM, I was responsible for shaping the product's roadmap and structure. Key contributions:
-
Conducted requirement workshops to identify gaps in current ERP migration tools
-
Designed lo-fi prototypes for modules like data upload, cleansing, mapping, and transformation
-
Defined multi-tenant architecture, including an Admin Back Office and Customer Portal
-
Established user roles, workflows, and integration touchpoints (APIs, BAPIs)
-
Facilitated team alignment through sprint planning, demos, and backlog grooming
-
Conducted competitive analysis to position IDA against tools like Syniti, SAP BODS, and Informatica
User Research
Conducted focus groups and brainstorming sessions to gather user pain points and identify areas for improvement.
Information Architecture
& Design
Designed the user flow, focusing on clarity, efficiency, and user-friendliness.
Implementation
Collaborated with developers and designers to implement the UI.
Testing & Analysis
Conducted UAT and regression testing and monitored key performance indicators (KPIs) to measure the success of the product
Product In Action
Following are a few wireframes I created for ideation and discussions with cross functional teams
